Wednesday, February 28, 2007

Digg this: appetite for online news & information grows, social media site is the rising star

Mainstream media publishers diving into digital should be encouraged by the lastest report from Hitwise : News andMedia websites experienced 28% year-on-year growth in market share of UK Internet visits in January. But there's also a warning: the biggest winner wasn't a traditional news provider, but social news site Digg.com .

Digg.com was the fastest growing News andMedia website year-on-year in January among the top 100 sites based on visits. Digg.com’s market share of UK internet visits grew more than 5-old comparing January 2006 and January2007. Digg.com was the #1 IT Media website in January 2007 and the #32 ranked News and Mediawebsite. The website’s ranking climbed from #85 in August and from #182 in January 2006.

Heather Hopkins, VP of Research for Hitwise UK, said:
"Traditional print media brands are learning the ways of the web and growth in visits to the categoryreflects a new lease of life for the sector. Yesterday’s positive earnings announcement from the Financial Times, citing online advertising sales up30%, supports the resurgence that offline media brands are enjoying online. Print media websites enjoyeda strong year, with visits up 28% year-on-year in January, making it one of the fastest growingcategories. However, challenging times lie ahead as more and more consumers turn to nimble socialmedia websites for news and analysis.”

NOTE: Earlier this month, Heather discussed a draft of this white paper at a special Editor's Briefing we hosted in Preston. She also participated in the 5th Journalism Leaders Forum entitled "Media Mashups! How Traditional Media Brands Survive and Thrive in a Wired World." You can watch a recording of that session HERE

1 comment:

Heather Hopkins said...

Francois, Thanks for picking up on our post and for inviting us to your recent Journalism Leadership Forum. It was extremely useful for me to hear first hand from editors of regional papers about the challenges they are facing. So many opportunities exist for these guys on the web.

Thanks again.