Friday, August 20, 2010

How does your Annual Revenue Per User (ARPU) compare with the Guardian and Media Norge?

Recently Schibsted‘s Norwegian publisher Media Norge outlined to investors the key challenge they face in building their digital business: “Overall traffic levels may be reaching saturation and online ad prices are stagnating.”

As PaidContent reported, the company also disclosed its average revenue per user (ARPU) rate, giving us a rare look under the bonnet of one of the world’s most successful digital publisher. The company , acknowledged that average income per monthly unique visitor of two Norwegian krona (that’s $0.32 or £0.21) is now less than it was back in 2006.

That’s still more than double the Guardian Media Group’s 2007 rate of 10p (that’s $0.16 or 0.97 Norwegian krona), if my back-of-the-envelope calculations based on figures in their 2008 Annual Report are correct.

To double check, take a look at these slides which I used for a presentation for the Digital Editors' Network earlier this year.

How much is each of your users worth? And how do those figures compare?

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